American Marketing Association
What is
AMA?
The American Marketing Association (AMA) is the essential community for marketers.
In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. He was not the only one intent on mastering this inudstry. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.
Today, the AMA leads an unparalleled discussion on marketing excellence. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers perspectives that understands marketers.
No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
