Carlos Aguirre

I am an aspiring Creative Director, with proven experience in Marketing, Advertising and Design. Currently, I work as the Studio Director for WTAMU's College of Business Boutique Marketing Agency "Media Minds", providing visual solutions for in-house clients, local and national markets. As part of Media Minds we develop integrated campaigns, which include video production, social strategies, commercials, banners, ads placement, among others. As the liaison between clients and the production team, I head client communication through initial briefing and client feedback. Additionally, I manage 13+ employees and lead weekly team meetings ensuring progress and deadlines are met.

Previously, I worked as the Promotions Manager for the retailer Hasting Entertainment. I created, planned, and executed merchandising strategies for the Consumer Electronics department and collaborated with creative and merchandising teams to create events, online and
in-store promotions to help drive overall sales, as well as brand awareness, all in pursue to maximize revenue channels for the company.

Competencies: Marketing, management, advertising, video production (film + edit), graphic design, research, public relations.