Honor Society® member
Daylon Norman
Marketing Coordinator at High Sierra Tattoo Company ● Executes targeted marketing campaigns and emailing lists, resulting in 30% growth in social media interactions ● Organizes social events, achieving a 40% increase in customer retention and brand awareness ● Maintains and updates the shop’s website content, ensuring accuracy and a user-friendly directory
- business administration
- Class of 2025
- Clovis, CA
Member since September 2021
About
Creative Marketing Coordinator with 5+ years in delivering media solutions and collaborating within diverse teams. Expertise in photography/videography, coupled with a background in leading design efforts for online campaigns.
Education
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California State University - Fresno
business administration - management
2019 – 2023
Honors and awards
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Summa Cum Laude (2023)
Graduated with a cumulative GPA of 4.0 from all 4 years of attendance
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Presidents List 8 semesters
Maintained straight A's each semester
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Honor Society of Phi Kappa Phi (2021 – 2024)
Honor Society for the top 10% of students
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President's Service Award 2019 and 2023
Nationally recognized for serving hundreds of volunteer hours
Goals and interests
- Career goal
Digital Marketing Coordinator, Creative Director
- Graduate school interests
University of Southern California - Digital Media Management
- Outside the classroom
Rock Climbing, Photography, Videography
Experience
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Marketing Coordinator
High Sierra Tattoo Company ● Executes targeted marketing campaigns and emailing lists, resulting in 30% growth in social media interactions ● Organizes social events, achieving a 40% increase in customer retention and brand awareness ● Maintains and updates the shop’s website content, ensuring accuracy and a user-friendly directory
Sep 2023 – Mar 2024
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Community Media Access Collaborative
CMAC: Community Media Access Collaborative ● Worked on live broadcasts and multi-camera productions ● Hosted workshops for educating clients on creative projects ● Created PSAs and podcasts with staff, including scheduling, lighting, and editing
Jan 2023 – May 2023
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Digital Marketing Assistant
Sam’s Distribution ● Partnered with executives to set goals and develop marketing strategies for 8+ in-house product launches ● Established a marketing department driving annual $10M+ B2B sales growth, identifying trends for product launches in 30+ states ● Oversaw marketing campaigns, encompassing email, social media, paid ads, and SEO, achieving a 72% growth in brand awareness
Jun 2019 – Nov 2022
Volunteering
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- Create soft yarn wigs inspired by popular characters for children undergoing cancer treatment to bring them joy and comfort. - Participate in local workshops to help make and distribute wigs to hospitals, clinics, and families in need.
Magic Yarn Project
Jul 2021 – Jun 2024
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- Make blankets for children in hospitals, shelters, and social service agencies to provide comfort and security. - Organize local blanket drives, collecting materials and overseeing the creation and delivery of blankets to those in need.
Project Linus
May 2020 – May 2023
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Director of Media & Communications ● Leads a media team to produce photos and videos of the seminar ● Designs seminar materials and manages social media, ensuring brand consistency and engagement ● Negotiates with vendors to optimize budget and ensure timely delivery of resources
Hugh O'Brian Youth Leadership
Jul 2017 – May 2024
Languages
- English (US) Fluent
Additional information
Organizations
