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Portrait of Jasmeet Kaur

Honor Society® member

Jasmeet Kaur

Marketing Assistant at California State University, Los Angeles - Office of the Dean of Students

  • Marketing
  • Class of 2025
  • Surrey, BC

Member since March 2024

About

As a dedicated professional, I am embarking on a transition into the dynamic realm of marketing, driven by my passion for brand and market development. With a background in HR and organizational development, I bring a unique perspective to the field, emphasizing the pivotal role of human capital in shaping brand identity and market strategy. My journey into marketing is fueled by a desire to leverage my strategic mindset, creative flair, and cross-cultural competency to craft compelling narratives and cultivate meaningful connections with diverse audiences. I am committed to embracing innovation, fostering authenticity, and driving impactful change in the ever-evolving landscape of brand management.

Education

  • California State University, Los Angeles

    master of business administration (mba)

    2023 – 2025

Goals and interests

Career goal

My career aspirations in marketing revolve around carving a niche in brand management and market development. I aim to immerse myself in roles that enable me to shape brand narratives, refine market positioning strategies, and cultivate strong brand-consumer relationships. Whether in the realm of consumer goods, technology, or entertainment, I aspire to be at the forefront of driving brand innovation, leveraging data-driven insights and consumer trends to propel brands to new heights of success.

Graduate school interests

In pursuit of furthering my expertise and expanding my professional horizons, I am keen on exploring graduate programs that specialize in marketing strategy, consumer behavior analysis, and brand management. I aspire to engage in rigorous academic inquiry, collaborate with industry experts, and delve deeper into emerging trends and methodologies shaping the marketing landscape. Through graduate studies, I aim to gain invaluable insights, refine my strategic acumen, and equip myself with the tools necessary to navigate the complexities of modern marketing dynamics effectively.

Outside the classroom

I am an avid reader, constantly seeking new perspectives and insights across genres ranging from psychology to contemporary literature. I also enjoy exploring culinary delights, experimenting with diverse cuisines, and honing my culinary skills in the kitchen. In addition, I am passionate about travel, immersing myself in new cultures, and capturing moments of beauty and wonder through photography. Whether hiking scenic trails or exploring urban landscapes, I find joy in embracing new experiences and fostering meaningful connections with people and places around the globe.

Experience

  • Marketing Assistant

    California State University, Los Angeles - Office of the Dean of Students

    Dec 2023 – Mar 2024

  • People Operations Manager

    Securiguard Services Limited

    Apr 2022 – Apr 2023

  • HR Generalist

    ECCO Heating Ltd.

    Apr 2021 – Apr 2022