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Portrait of Kebba Jeffang

Honor Society® member

Kebba Jeffang

  • Bachelor of Science in Business Administration
  • Class of 2026
  • Newark, New Jersey

Member since April 2025

About

I hold a Bachelor of Science in Business Administration from the University of the People in Pasadena, California, where I completed a rigorous 120-credit-hour program encompassing business management, communication, project management, strategy, e-commerce, entrepreneurship, and multinational management. The curriculum emphasized the intersection of business and society, while also cultivating essential soft skills, including emotional intelligence. In the Spring semester of 2025, I began pursuing a Master of Arts in Media and Communication at American University in Washington, D.C., further deepening my expertise in media studies. I have since transferred to Seton Hall University, where I am currently pursuing a Master of Science in Professional Communication and Digital Media. With over 12 years of experience as a journalist specializing in climate, environmental issues, and ocean conservation, I bring a distinctive combination of business insight and storytelling expertise to my work.

Education

  • Seton Hall University

    Professional Communication and Digital Media Arts

    2025 – 2026

  • American University

    Political Communication

    2025

  • University of The People

    Business Administration

    2021 – 2023

Goals and interests

Career goal

1. Media and Communication Roles

Environmental/Science Reporter or Journalist – Focus on climate, ocean conservation, and environmental issues for global or specialized news outlets.

Multimedia Storyteller or Content Producer – Create digital campaigns, videos, and interactive content for environmental NGOs, media houses, or climate initiatives.

Communications Specialist – Manage public relations, media engagement, and campaigns for sustainability organizations or corporate social responsibility (CSR) initiatives.

Digital Media Strategist – Develop content strategies, social media campaigns, and audience engagement plans for environmental or business-focused organizations.

2. Business and Strategic Communication Roles

Corporate Communications Manager – Lead internal and external communication strategies for multinational companies.

Business Development Analyst in Media/Tech – Apply business and analytical skills to grow media ventures or sustainability-focused businesses.

Project Manager (Media or Sustainability Projects) – Oversee campaigns, initiatives, or environmental reporting projects.

3. Specialized Environmental/Policy Roles

Environmental Policy Analyst or Advocate – Use media skills to influence policy on climate and ocean conservation.

Grant Writer / Fundraising Strategist – Leverage storytelling to secure funding for environmental NGOs or research projects.

Climate Change Communications Consultant – Advise organizations on public engagement strategies around environmental initiatives.

4. Academic, Training, and Fellowship Opportunities

Journalism Trainer / Media Literacy Educator – Train young journalists or communities on reporting, storytelling, and digital media skills.

Research Fellow in Environmental Communication – Combine your investigative reporting experience with academic research projects.

Graduate school interests

My graduate school interests lie at the intersection of professional communication, digital media, and environmental storytelling. I am particularly focused on leveraging strategic communication and multimedia tools to raise awareness and drive action on climate change, ocean conservation, and sustainable development issues. Through advanced studies in professional communication and digital media, I aim to deepen my understanding of audience engagement, media production, and strategic messaging, building on my 12+ years of journalism experience. My goal is to combine business insight, storytelling expertise, and media strategy to create impactful communication campaigns that inform, influence policy, and empower communities.

Outside the classroom

Passionate about climate and environmental storytelling, I am deeply interested in the intersection of media, advocacy, and education. I take great satisfaction in mentoring emerging journalists, particularly across Africa, and remain committed to lifelong learning in digital communication. Beyond my professional work, I enjoy reading, traveling, engaging in interfaith dialogue, and spending time by the ocean.

Experience

  • Journalist

    I have over 12 years of active journalism experience, covering a wide range of beats including business, courts, politics, immigration, environment and climate change, and socio-economic issues. I have worked for several media outlets, including serving as West Africa Regional Editor for the London-based Dialogue Earth. Currently, I am a Graduate Assistant at Seton Hall University, where I contribute to media and communication projects while pursuing my Master of Science in Professional Communication and Digital Media, further strengthening my expertise in strategic storytelling and digital content creation.

    Apr 2013 – Dec 2025

Volunteering

  • Executive Board Member (Head of Welfare Issues)

    Gambia Press Union

    Oct 2018 – Nov 2021

  • President

    Young Journalists Association of The Gambia

    Dec 2017 – Dec 2020

  • I served as volunteer for United Nations Volunteer Network in my capacity as Secretary General of Volunteer Network - The Gambia (VOLNET).

    Volunteer Network - The Gambia (VOLNET).

    Jun 2015 – Dec 2017

Languages

  • English (US) Fluent

Additional information