Osheen Yadav

I plan to build a long-term career in journalism and digital media, starting with full-time reporting and editing roles that cover culture, public life, and community issues. Over time, I want to move into positions where I can combine reporting with editorial planning and audience strategy, such as senior reporter, editor, or audience growth lead within a newsroom. My goal is to work in media organizations that value clear reporting, responsible coverage, and strong engagement with readers. I am especially interested in roles that connect journalism with digital strategy, newsletters, social platforms, and multimedia storytelling.

My MBA in Business Administration with a marketing specialization helps me understand how media organizations grow and sustain audiences. I study analytics, consumer behavior, brand strategy, and digital marketing, all of which apply directly to journalism today. I’m interested in using data to understand what readers engage with, how stories travel across platforms, and how newsrooms can build loyal audiences without sacrificing editorial standards.

This degree supports my journalism work by giving me skills in audience growth, revenue strategy, and media management. In the future, I want to use both my journalism training and MBA knowledge to help newsrooms expand reach, improve engagement, and build sustainable digital strategies while continuing to report and write.

WRITING, PAINTING, HIKING