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Portrait of Rukkaiya Patthawala

Honor Society® member

Rukkaiya Patthawala

Copy Supervisor at Cheil Worldwide

  • The University of Texas at Dallas
  • marketing
  • Class of 2024
  • Dallas, Texas

Member since December 2022

About

Career summary in a tweet?
I am a creative strategist who excels in solving business problems leveraging creative communication.

Starting my career as an SEO writer and paid media executive, I transitioned into the role of a creative strategist at ECXCheil Worldwide. As a copywriter, my primary focus was to utilize critical thinking and creative writing to find brand solutions that delivered business results. After 4 years and 3 creative awards, I decided to hone my business knowledge and learn the advanced marketing skills necessary to build sustainable brands at Naveen Jindal School of Management.

Education

  • University of Texas at Dallas

    marketing

    2022 – 2024

  • Mithibai College of Arts

    journalism

    2013 – 2016

Honors and awards

  • Certificate of merit

    Certificate of merit for being in the 0.2% high scorers in English in 2012

Goals and interests

Career goal

Customer Insights
Web Analytics
Digital Marketing Strategy

Graduate school interests

At UT Dallas, I am gaining foundational knowledge in the field of market research, customer behavior, and analytics to understand the application of tools that can make businesses future-proof.

Experience

  • Copy Supervisor

    Cheil Worldwide

    Feb 2018 – May 2022

Volunteering

  • Volunteer

    UTD Infinity Lions Club

    Aug 2022 – May 2024

Languages

  • English (US) Advanced
  • Hindi Fluent

Additional information