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Portrait of Ailsa Giselle Ortiz

Honor Society® member

Ailsa Giselle Ortiz

Sr. Campaign Manager at -Executed digital campaigns with a primary focus on customer acquisition, retention, and revenue growth. -Efficiently managed budgets, optimizing ROI and nurturing strong client relationships. -Provided strategic guidance using social media analytics for data-driven decision-making. -Implemented Standard Operating Procedures (SOPs) to streamline operations and enhance efficiency. -Assumed HR responsibilities, including talent acquisition and performance evaluations, contributing to the development of a high-performing team.

  • sociology
  • Class of 2026
  • Los Angeles, CA

Member since September 2023

About

Hello! I'm Ailsa (I-Yee-Suh), a student pursuing a unique blend of sociology, political science, and psychology. My journey from overcoming personal challenges to excelling in influencer marketing led me to commit to academic excellence and societal impact. I am the founder of Dreemey, a mental health advocacy foundation, driven by my battles since age 12. As a member of the Honors Society, I seek to enhance my academic journey, connect with mentors, and find guidance to meaningfully contribute to societal change.

Education

  • Santa Monica college

    sociology

    2023 – 2026

Honors and awards

  • People in Peace Drawing Competition, 2nd Place

    Awarded 2nd place in the People in Peace Drawing competition for the city of Mesa, AZ during 3rd grade. The winning entry was an oil pastel drawing that featured nearly 100 different representations of people in various shapes, sizes, and colors. The artw

  • Appointed as the Student Body Historian during my 4th year

    arly engagement with governance and societal involvement. This role sparked my passion for leadership and positive contributions to society. Our activities were even featured in the school newspaper, leaving an early mark on my commitment to making a diff

  • Vice President, Adventure Club

    Served as the Vice President of the Adventure Club during my senior year of high school. Coordinated and organized a variety of activities, including hiking trips, self-defense classes, and the vibrant 5K Color Run. This role honed my leadership skills an

Goals and interests

Career goal

My ultimate goal is to become a crucial role in the new government leadership of the United States. Rooted in a lifelong commitment since my youth, I aim to contribute to the government system, dedicating my service to the indigenous people of the land, a pursuit of true justice, peace, and a ripple effect of empathy toward world peace.

This aspiration has evolved, especially with my recent venture into launching a mental health advocacy program. My aim goes beyond making mental health accessible; it's about making it truly effective. Through this journey, I've come to realize that the focus on mental health is crucial due to the damage inflicted by the current societal system and culture on the individual. To bring about real change, we must address the root issues. It's not merely about wiping off surface problems; it's about building a new, more supportive structure.

Graduate school interests

Sociology, for me, is not just a subject but a powerful lens that shifts your reality and allows you to observe and understand the complexities woven into our communities. Political Science will be my toolkit for reorganizing the mechanisms of government and envisioning ways to bring about positive change.

Adding a layer of depth, the minor in Psychology allows me to explore the fundamental essence of individual experiences within the broader societal fabric.

My educational journey is not merely about collecting degrees; it's about propelling myself towards making a real impact. The immediate plan involves transferring to a UC or Cal State after completing my associate’s degree.

Pursuing my education further once seemed like an enormous "how are we going to do that."

After all of these years I've realized I didn't get here to just get here.

I am setting my sights on attaining a master's degree at Harvard or Columbia, institutions that resonate with the ethos of excellence and innovation I am wholeheartedly committed to.

This isn’t just about getting a certificate; it's about integrating knowledge with practical experience and leverage.

It’s about being a part of these esteemed institutions, soaking in their rich academic environments, and weaving my unique perspective in my academic discourse.

These steps form part of my grander plan to contribute meaningfully to societal change. My journey is not just a goal; it's a narrative marked by curiosity, resilience, destiny, and an unwavering belief that education holds the key to transformative change.

Outside the classroom

Enthusiastic about spirituality and personal growth. I enjoy creating digital workbooks, meditation and physical exercise. These days I’m really loving Pvolve! A studio gym class for low impact strength training.

Additionally, I value building connections through communal nights and over dinner.

My previous experience remains on the brand side of the marketing, but lately I find myself in front of the camera which has evolved into a video diary of my life and discoveries, allowing me to share my journey authentically. These pursuits, both in personal and professional realms, contribute to my holistic well-being and growth.

Experience

  • Sr. Campaign Manager

    -Executed digital campaigns with a primary focus on customer acquisition, retention, and revenue growth. -Efficiently managed budgets, optimizing ROI and nurturing strong client relationships. -Provided strategic guidance using social media analytics for data-driven decision-making. -Implemented Standard Operating Procedures (SOPs) to streamline operations and enhance efficiency. -Assumed HR responsibilities, including talent acquisition and performance evaluations, contributing to the development of a high-performing team.

    Oct 2022 – Mar 2023

  • Influencer Marketing Manager

    -Orchestrated marketing campaigns, including email marketing, to promote brand visibility and engagement. -Successfully established an influencer marketing program and increased brand visibility. -Demonstrated adeptness in team management and fostering a collaborative work environment. -Conducted performance evaluations and set objectives for team members to drive success. -Led data research initiatives to gather valuable market insights and created compelling presentations.

    Sep 2022 – Jan 2023

  • Influencer Partnership Coordinator

    -Collaborated closely with influencers to execute marketing campaigns aligned with client objectives. -Managed influencer relationships, adhered to project timelines, and excelled in communication. -Conducted A/B testing and experiments to improve conversion rates and reduce cost per acquisition (CPA). -Provided clients with strategic brand advice, delivering regular performance updates and insights.

    Sep 2020 – Oct 2022

  • Server/Bartender

    Enhanced multitasking skills and customer service abilities. Maintained high sales numbers and effective teamwork. Gained experience in making alcoholic drinks and managing restaurant operations.

    Apr 2019 – Apr 2020

  • Independent Business Owner

    Gained discipline and communication skills while building a network marketing business. Profited through retail margin, bonuses, and incentives. Demonstrated consistency and leadership in a self-driven business model.

    Apr 2018 – Jun 2020

Volunteering

  • Passionate about giving back and being ininvolved in uplifting the next generation. During my highschool years I would volunteer running the i.d.e.a. Museum in Mesa, Arizona. I loved this museum because it was an interactive learning experience for the kids. It really opened my eyes to understanding the foundations of what it means to be human. We are all continuously learning. Knowledge is a birthright we all carry.

    i.d.e.a. Museum, Mesa, Arizona

    Jun 2017 – Oct 2017

Languages

  • English (US) Fluent
  • Spanish Advanced

Additional information