Alexis De La Cerda

As a first-generation student at the University of Houston, I am motivated by a deep sense of purpose and the responsibility of being a trailblazer in my family. My journey is defined by a unique personal history; as the only girl among five brothers, I developed a resilient spirit and a natural command of leadership from a young age. These experiences have shaped my perspective as I pursue a marketing degree with a minor in public relations, where I am learning how to bridge the gap between creative storytelling and strategic business growth. I see my education as more than just a series of classes; it's the essential toolkit I'll need to eventually lead as a Creative CEO. My commitment to leadership is currently demonstrated by my position as Recruitment Chair for Kappa Delta Chi Sorority, Inc. In this role, I serve as the primary strategist for our chapter's expansion, balancing our sisterhood's empathetic values with the tactical demands of outreach and brand management. Every recruitment cycle gives me the opportunity to fine tune the executive skills—vision, persuasion, and organizational oversight—that will one day define my own business. I am convinced that my experience as a first-generation leader, combined with my commitment to my community and my craft, gives me a competitive advantage that is both authentic and unstoppable.